According to a source with intimate knowledge of the situation, Facebook plans to alter its company name next week to reflect its focus on establishing the metaverse, and Facebook might change its name to “Horizon” in the upcoming conference.
The upcoming name change, which CEO Mark Zuckerberg hopes to discuss at the company’s annual Connect conference on October 28th but may reveal sooner, is intended to symbolize the internet giant’s aim to be known for more than social networking and all of its problems. The blue Facebook app would most likely be positioned as one of several products under a parent corporation that oversees groups such as Instagram, WhatsApp, Oculus, and others.
Horizon, the name of the still-unreleased VR version of Facebook-meets-Roblox that the business has been building for the past few years, could be a suitable name. The app’s name was recently changed to Horizon Worlds, shortly after Facebook demonstrated Horizon Workrooms, a version for workplace collaboration.
According to The Verge, the goal of the rebranding would be to reinvent Facebook as a metaverse firm, with marquee apps and services like Facebook, Instagram, and WhatsApp likely maintaining their name under a new parent structure similar to that used by Google and its parent Alphabet Inc. Facebook did not respond.
This summer, Zuckerberg told The Verge’s Casey Newton that the metaverse is “going to be a significant focus, and I think that this is really going to be a big part of the next chapter for the way that the internet evolves after the mobile internet.” “And I believe that will be the next great chapter for our firm as well, really doubling down in this area.”
Let’s wait for the update and see what will happen to the name. Till then keep checking our news column to get updated. Follow Technozix on Facebook, Twitter, and Instagram. Subscribe to Technozix.com for the latest Tech News.